Centralized management of campaign meta data.
When working with several departments or agencies on online campaign creation, bringing together all campaign data and feeding it to the analytics tool can be cumbersome and error-prone.
We have therefore developed a custom solution which combines several data files into one and publishes the resulting single file to Webtrends. Our campaign tool is currently being used both by Coop Genossenschaft and Bank Vontobel.
- significantly reduced coordination effort between parties working on online campaigns
- automatic detection of double entries
- each party keeps working with their own file format and structure
- automated daily upload of campaign data for analysis
- automated check of campaign target URLs
- enforced data quality
- no syntax and format errors in the target CSV file