Paid Search Campaign

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Increase traffic quality on website with paid search.

For Porsche Zentrum Basel we conceptualised, implemented and optimized paid search campaigns with Google AdWords to increase traffic volume and quality.

In a first phase, the focus of the paid search campaigns was on increasing traffic. This objective was successfully met with an increase of visits of about 15% within the first month.
Based on analysis of phase one the campaigns were then optimized to further increase traffic, but also to narrow traffic to the targeted audience. While traffic volumes decreased slightly, quality metrics like visit duration increased and bounce rate decreased considerably after the optimization, resulting in less expenses on key words and in better traffic quality.

Benefits:

  • increase of traffic volume (over 15%)
  • Increase of traffic quality (over 5%)

Challenges:

  • competitive industry
  • very region specific targeted population (local business)