From data collection to optimisation - Adobe Analytics delivers precise analyses for a smart and sustainable digital strategy.
Data is the basis for data-driven digital strategies - but only if it is collected, analysed and interpreted correctly. Adobe Analytics offers a powerful platform for in-depth analysis of user behaviour and digital touchpoints that goes beyond conventional web tracking.
As an Adobe Analytics agency , we specialise in digital analytics and Adobe Experience Platform (AEP) implementations. Our focus is on the entire product range of Adobe Analytics, Adobe Customer Journey Analytics and Adobe Real-Time CDP - for data-based decision-making and targeted optimisation.
Adobe Analytics implementation and setup
Precise implementation is the basis for reliable analyses. We take care of the complete Adobe Analytics configuration, set up tracking strategies and ensure that all relevant data points are correctly recorded and processed.
Depending on the system landscape, we integrate Adobe Analytics with Adobe Tags (formerly Adobe Launch), server-side tracking or existing data warehouse solutions - for a stable and scalable tracking infrastructure.
Adobe Analytics Audit
Incorrect implementation leads to inaccurate analyses and wrong decisions. With a comprehensive Adobe Analytics audit, we check existing setups, identify data gaps and tracking errors and optimise the configuration for more precise insights.
Data analysis and insights
Analysing user behaviour and conversions is crucial to optimising digital experiences. We carry out in-depth Adobe Analytics analyses to gain valuable insights into traffic sources, behaviour patterns and interaction points.
Through targeted segmentation and personalisation, target groups can be defined more precisely and addressed individually. Attribution models and cross-channel customer journeys help to better understand the influence of different touchpoints on the conversion process. This results in data-driven strategies for marketing and conversion optimisation.
Advanced Adobe Analytics implementation
We realise advanced Adobe Analytics implementations for companies with high requirements. This includes integration into existing data platforms, customisation of tracking setups and data layer structures.
With a precise Adobe Analytics configuration, we ensure that companies not only collect data, but also use it specifically for business intelligence and customer insights.
Adobe Analytics education and training
Adobe Analytics offers powerful analysis and segmentation functions, but these require specific expertise. We offer practical training and workshops to enable teams to utilise the full potential of the platform.
The distinction between Adobe Analytics (classic) and Adobe Customer Journey Analytics (CJA) is particularly important:
Adobe Analytics (classic) is based on a page view-based data model with predefined metrics and variables.
Adobe Customer Journey Analytics (CJA), on the other hand, uses an event-based data model that builds on Adobe Experience Platform (AEP) and enables the analysis of omni-channel data sources.
Our training courses cover both classic Adobe Analytics implementation and modern analysis with CJA - from basic workshops for beginners to advanced training for data-driven decision-making, attribution analyses and data-based marketing.
Adobe Analytics enables comprehensive data analyses along the entire customer journey. The platform offers detailed insights into user interactions on websites, apps and other digital channels. With advanced segmentation, AI-supported analyses and real-time data processing, precise optimisation strategies for marketing, UX and business intelligence can be derived.
With an optimised Adobe Analytics implementation, companies can not only collect data, but really understand it and use it specifically for growth. We help you to use Adobe Analytics correctly, make precise configurations and optimise existing data structures.
Data only realises its value when it is structured and used sensibly. Incorrect implementation or unstructured reports can lead to inaccurate analyses and incorrect decisions.
Our Adobe Analytics experts ensure that companies configure Adobe Analytics optimally, integrate it seamlessly and optimise it in a targeted manner - for reliable insights and well-founded, data-based strategies.
