These companies rely on our Google Analytics expertise
zweipunkt is a Google Marketing Platform Partner with product certifications for Google Analytics (GA4), Google Tag Manager and Looker Studio. Our Google Analytics experts can draw on years of experience with complex implementations and analyses from projects in a wide range of industries. We help companies use Google Analytics to make data-driven decisions and continuously improve their digital strategy.
Set up Google Analytics
We take over the customised configuration of GA4 to ensure precise and reliable data collection. We set up events, key events and customised reports based on business requirements. By optimising the link with Google Tag Manager (GTM) or Tealium iQ, we enable a flexible and future-proof tracking infrastructure.
GA4 Audit
A Google Analytics audit uncovers weaknesses in the existing configuration and identifies potential for optimisation. We analyse the data quality, existing tracking setups and measurement concepts, check the correctness of event and conversion measurement and optimise the implementation in order to create a reliable basis for data-based decisions.
Google Analytics analysis
Analysing website traffic is crucial in order to optimise marketing measures, the user experience and conversions in a targeted manner. Our Google Analytics experts offer comprehensive data analysis to help companies make data-driven decisions.
Depending on the use case, we rely on explorative or hypothesis-driven analysis methods to gain well-founded insights into user behaviour, conversion drivers and optimisation potential.
Ideally, we supplement our analyses with other data sources and tools, such as Contentsquare for detailed onsite analyses.
Advanced Google Analytics implementation
We realise advanced Google Analytics implementations for companies with complex requirements. This includes server-side tracking, the integration of Google BigQuery and the connection to business intelligence systems. Through customised implementation, we ensure that the data collected is not only correct, but can also be used as a valuable basis for decision-making.
GA4 Training
Our customised Google Analytics training courses help teams to utilise the full potential of GA4. The training courses range from basic workshops for beginners to advanced training for complex analyses, reporting and data visualisation. We also offer customised coaching sessions that are tailored to the specific needs of the company.
Google Analytics offers companies a deep insight into the behaviour of website visitors. The tool enables detailed analyses of traffic sources, user interactions and conversions in order to make data-based decisions. Tracking has evolved, especially with the introduction of Google Analytics 4.
With the right Google Analytics implementation, companies can increase efficiency, optimise marketing budgets and develop long-term growth strategies. As a Google Analytics agency, we help to optimise the configuration of GA4 and use it specifically for business goals.
Data is only valuable if it is collected and interpreted correctly. Incorrect implementation can lead to unreliable analyses and wrong decisions. As a Google Analytics partner agency , zweipunkt ensures precise setup, seamless integration and well-founded optimisation of tracking.
