These companies rely on our Tealium CDH expertise
Customer data only becomes a driver of growth when it is consolidated, placed in the right context – and activated at the right time. As a certified Tealium agency, zweipunkt supports companies in Switzerland and the DACH region with the implementation and use of Tealium Customer Data Hub (CDH), one of the most powerful Customer Data Platforms (CDP) on the market. Our strength: we make customer data actionable, delivering personalised experiences and measurable results.
Every day, companies collect vast amounts of usage and interaction data – via CRM systems, e-commerce platforms, mobile apps, marketing tools or offline channels. However, as long as this information remains isolated within individual systems, there is no basis for consistent, personalised customer engagement. This is precisely where the Tealium Customer Data Hub comes in: the platform consists of several coordinated modules – including Tealium iQ, EventStream, DataAccess and Predict. The Tealium AudienceStream module, in particular, which is responsible for central data processing, profiling and segment activation, plays a key role in this. AudienceStream consolidates first-party data from various sources, supplements this with offline information where necessary, and uses it to create a dynamic customer profile. In real time – and ready for the next step: personalisation, segmentation or delivery to marketing and sales channels.
Strategic consultancy
The success of a CDP depends not only on the technology, but also on clear objectives and a structured approach. That is why we begin by analysing the existing data landscape and work with specialist departments to develop key use cases – such as lead qualification, personalisation or segment optimisation. The aim is to create a CDP setup that not only works technically, but also delivers tangible benefits for customers and teams.
Setup & Data Integration
We handle the full implementation of Tealium AudienceStream – from data modelling and attribute definition to the configuration of custom audience logic. In doing so, we ensure that the setup can scale with your business and remains sustainable in the long term. Our strength lies in integration: we seamlessly connect relevant systems – whether Salesforce, Meta, DV360 or internal data warehouses – and ensure that data flows where it is needed.
Enable data – in real time and across all channels
Most companies have more data than they use. The difference lies in how it’s utilised: with Tealium AudienceStream, segments can be delivered in real time to platforms such as Google Ads, email systems or personalised interfaces. This ensures that content is delivered at the right time, via the right channel, and to the right audience. For your customers, this means greater relevance – for your business, it means better conversions, more efficient campaigns and more informed decisions.
Enablement and further development
Technology is only a real game-changer if it is understood and utilised within the organisation. That is why we focus on active enablement: we train specialists, document setups in a clear and comprehensible manner, and support teams in further developing their use of the CDP. Those who wish to do so can also benefit from our ongoing support – for example, with segment expansion, performance analyses or health checks.
Additional services related to the Tealium CDP
A CDP is more than just a tool – it transforms the way companies interact with their customers. We support this transformation as an equal partner: strategically, with technical expertise, and with a clear focus on impact:
Project experience in complex system environments
In-depth technical expertise combined with business relevance
High quality standards and collaborative partnership
Whether it’s an initial assessment or a full-scale launch, zweipunkt is the right agency for businesses that want to use Tealium AudienceStream effectively and derive real value from customer data – from strategy through to day-to-day operations.
