These companies rely on our Tealium CDH expertise
Customer data only becomes a growth driver when it is consolidated, in the right context - and activated at the right time. As a certified Tealium agency, zweipunkt supports companies in Switzerland and the DACH region in the introduction and use of Tealium Customer Data Hub (CDH), one of the most powerful Customer Data Platforms (CDP) on the market. Our strength: We make customer data usable for personalised experiences and measurable results.
Companies collect enormous amounts of usage and interaction data every day - via CRM systems, e-commerce platforms, mobile apps, marketing tools or offline channels. However, as long as this information remains isolated in individual systems, there is no basis for a consistent, personalised customer approach. This is precisely where the Tealium Customer Data Hub comes in: The platform consists of several coordinated modules - including Tealium iQ, EventStream, DataAccess and Predict. The Tealium AudienceStream module in particular, which is responsible for centralised data processing, profiling and segment activation, plays a key role here. AudienceStream consolidates first-party data from various sources, supplements it with offline information as required and uses it to create a dynamic customer profile. In real time - and ready for the next step: personalisation, segmentation or playout in marketing and sales channels.
Strategic consulting
The success of a CDP depends not only on the technology, but also on a clear objective and a structured approach. That's why we start with an analysis of the existing data landscape and work with specialist departments to develop key use cases - for lead qualification, personalisation or segment optimisation, for example. The goal: a CDP setup that not only works technically, but also creates concrete added value for customers and teams.
Setup & data integration
We take care of the complete implementation of Tealium AudienceStream - from data modelling and attribute definition to the configuration of individual target group logic. In doing so, we ensure a setup that grows with you and remains sustainable in the long term. Our strength lies in integration: we seamlessly connect relevant systems - whether Salesforce, Meta, DV360 or internal data warehouses - and ensure that data flows where it is needed.
Activate data - in real time and across channels
Most companies have more data than they use. The difference lies in activation: with Tealium AudienceStream, segments can be played out in real time to platforms such as Google Ads, email systems or personalised interfaces. This means that content is delivered at the right time, in the right channel and to the right target group. For your customers, this means more relevance - for your company, it means better conversions, more efficient campaigns and more informed decisions.
Enablement and further development
Technology is only a real lever if it is understood and utilised internally. That's why we focus on active enablement: we train specialists, document setups in a clearly comprehensible way and support teams in the further development of CDP use. Anyone who wants to can also benefit from our ongoing support - for example, when expanding segments, performance analyses or health checks.
Further services relating to the Tealium CDP
A CDP is more than just a tool - it changes the way companies interact with their customers. We accompany this change as an equal partner: strategically, technically adept and with a clear focus on impact:
Project experience in complex system landscapes
Technological depth combined with business relevance
High quality standards and co-operation based on partnership
Whether initial evaluation or concrete go-live: zweipunkt is the right agency for companies that want to use Tealium AudienceStream successfully and derive real added value from customer data - from strategy to ongoing operations.
