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Fast, simple and secure provision of consistent, accurate and analysable data
When measuring and evaluating the effectiveness of online marketing activities (e.g. the ROI of advertising campaigns or social media marketing and display advertising in general), even with simpler setups, you quickly find yourself dealing with all sorts of data from a wide variety of sources.
As a digital analytics agency, we are well aware of the challenges involved in harmonising data across different platforms and tools. Thanks in particular to our experience in campaign tracking and the creation of various marketing reports, we can help you measure, monitor and optimise your online marketing activities. And with Adverity, we have exactly the right tool at our disposal.
Adverity enables you to consolidate customer, sales and campaign data from a variety of platforms and tools. Adverity offers connectors for over 200 different data sources and APIs (e.g. Facebook, LinkedIn, Twitter, Google Ads, DV360, Google Analytics, Adobe Analytics and many more) and consolidates the data via automated data streams.
Once connected, the data can be cleaned, transformed, harmonised and enriched so that it can ultimately be processed based on a single source of truth.
For example, visualised as dashboards or in reports to track ROI trends or as an overview of individual KPIs.
Configuration
Customised Adverity setup, including integration with the desired marketing tools and platforms (e.g. Google Ads, Facebook Insights, YouTube, etc.) and data harmonisation through data cleansing and mapping
Storage
Transfer to a BigQuery database as a single source of truth for use in reporting and analysis
Visualisation
Processing and visualising this data for reporting and analysis (e.g. using Tableau or Looker Studio)
Rating
Assessment and optimisation of existing Adverity setups
