These companies rely on our Google Tag Manager expertise:
As a specialised Google Tag Manager agency , zweipunkt supports companies in the efficient management and optimisation of their tracking strategy. Through clean implementation, reliable tracking and smooth integration into existing systems, we ensure precise data and well-founded analyses. Whether Google Tag Manager (GTM) consulting, a GTM audit or the implementation of event tracking and marketing pixels - zweipunkt offers comprehensive expertise.
Consultancy
As a GTM agency, zweipuntk supports companies in building the right architecture that integrates optimally with existing systems. Whether it's the initial implementation, migration to a new setup or the expansion of existing containers - with sound advice and proven best practices, we ensure an efficient and future-proof solution.
GTM Audit
Misconfigurations or outdated tracking structures impair data quality. A GTM audit by zweipunkt identifies and analyses inconsistencies, duplicate tags or inefficient trigger logic:
Tracking strategy and data protection
An effective tracking strategy goes beyond technical implementation. zweipunkt develops a clear, targeted and data protection-compliant solution that fulfils both marketing and analysis requirements. This includes a structured data layer strategy that creates a reliable and expandable data basis. Conversions, user journeys and micro-interactions can be measured in detail using precise event tracking concepts .
GTM implementation and configuration
A clean and scalable implementation is crucial for reliable data collection. zweipunkt handles the setup, customisation and optimisation of Google Tag Manager containers, including:
Consent Management
Legally compliant data collection is essential. zweipunkt implements consent management solutions that ensure that tracking tags are only triggered with valid user consent and that tracking is GDPR and ePrivacy compliant.
Server-side Tag Manager
Server-side tagging allows data to be collected more reliably and securely while improving performance and data protection compliance. zweipunkt implements server-side Google Tag Manager setups that process tracking data directly via a dedicated server instead of passing it on via the browser. This allows adblocker and ITP restrictions to be circumvented, page load times to be optimised and sensitive user data to be better protected.
GTM workshops and training courses
Whether internal teams want to manage Google Tag Manager independently or master specific challenges - zweipunkt offers customised Google Tag Manager training for beginners and advanced users. The content ranges from the basics of tag management to advanced implementations and troubleshooting.
The Google Tag Manager optimises tag management, saves time and enables fast, flexible implementation - without any intervention in the source code and therefore without dependence on release cycles.
As a centralised management location for all tracking tags, GTM ensures greater clarity and more efficient processes. Thanks to asynchronous loading, the loading speed of the website is maintained, while the integrated version control makes it easier to test and roll back changes. In addition, server-side tagging offers GDPR-compliant data processing.
With zweipunkt, companies have a Google partner agency with years of proven expertise in Google Tag Manager and thus a strategically well thought-out, technically clean and future-proof tracking infrastructure.
