These companies rely on our Tealium iQ expertise
As a certified Tealium agency, zweipunkt supports businesses with the implementation and use of Tealium iQ. This tag management system enables centralised management of tracking tags and helps to efficiently control digital data streams. It allows businesses to deploy marketing tags flexibly and optimise existing tracking setups. As a Tealium iQ agency, zweipunkt is also a reseller for the sale of Tealium licences in the DACH region.
Day Management Needs Analysis
As a Tealium iQ agency, we help businesses choose the right tag management system. We assess whether Tealium iQ is the appropriate solution or whether alternative systems, such as Google Tag Manager or Adobe Tag, are better suited to their specific requirements. Our technical expertise covers the configuration of complex tracking setups and provides in-depth advice on selecting the best solution.
Operational responsibility
We help businesses manage and maintain their Tealium iQ environment to ensure consistent data collection across various digital platforms.
Tealium iQ Audit & Quality Assurance
Through detailed audits, we analyse existing Tealium iQ setups and assess data quality across the entire tracking infrastructure. Using our systematic testing process, our Tealium experts identify sources of error and help to establish a reliable long-term data foundation. Our focus is on ensuring consistent tracking data and optimising performance to achieve faster loading times.
Configuration of MarTech tools
We help businesses integrate and configure MarTech tools within the Tealium environment. In doing so, we ensure that data is transferred to relevant platforms such as Google Marketing Platform, Salesforce, Adobe, HubSpot or social media advertising networks in a manner that complies with legal requirements and is free from errors.
Tealium Server-Side Tracking
We consult with companies on the implementation and use of Tealium iQ in the context of server-side tracking. In doing so, we help to assess the technical requirements and develop suitable architectures to enable secure and efficient data collection. Server-side tracking can improve data quality, reduce data loss and enhance control over the processing of sensitive information.
Efficient tag deployment and integrations
Tealium iQ stands out thanks to its powerful tag management infrastructure and numerous pre-built integrations. Businesses benefit from a wide range of extensions that enable the flexible integration of marketing and analytics tags.
Flexibility and control over tracking data
With Tealium iQ, tracking tags can be implemented and managed independently of release cycles. This enables rapid adaptation to changing requirements in digital marketing. The platform also offers granular control over data flows, giving businesses greater control over the processing and sharing of their tracking data.
Data protection and data security
Tealium iQ offers comprehensive capabilities in the area of data governance. The dual-control principle allows changes to the tag management system to be approved on a case-by-case basis, thereby creating an additional layer of security. Inheritable libraries ensure consistent data collection across all platforms and guarantee that adjustments are managed centrally. This reduces maintenance efforts and improves data quality in the long term. In addition, Tealium iQ supports organisations in complying with data protection regulations such as the GDPR by enabling transparent and secure data management.
Performance optimisation through efficient tag management
Well-structured tag management not only improves data quality but also enhances the performance of digital platforms. Optimised tag delivery can reduce loading times and improve the user experience. Tealium iQ enables the prioritised processing of tracking scripts, which can positively impact the overall speed of websites and apps.
Configuration of MarTech tools
We configure your MarTech tools on both the server and client sides. This ensures that your data is transmitted to the relevant providers (Facebook, Twitter, LinkedIn, Salesforce, GMP, DV360, HubSpot, Adobe, etc.) in a manner that complies with the law and is free from errors.
Tealium iQ is a powerful tag management solution that helps businesses centrally manage their tracking tags and efficiently control marketing and analytics data. The platform offers extensive integrations, flexible customisation of data flows, and enables granular control over tagging without the need to directly modify the source code.
Through inheritable libraries and a structured permissions system, Tealium iQ ensures consistent data collection across various digital platforms. Thanks to support for server-side integrations and advanced data governance features, the system helps to efficiently implement data protection requirements and ensure data quality in the long term.
As a Tealium iQ agency, zweipunkt enables businesses to benefit from certified expertise, a close partnership with Tealium and comprehensive know-how in tag management. Our specialist consultants hold extensive Tealium certifications and have many years of experience – they help to manage data structures efficiently, optimise tracking processes and integrate Tealium iQ seamlessly into existing system landscapes.
