These companies rely on our Tealium iQ expertise
As a certified Tealium agency , zweipunkt offers companies support with the implementation and use of Tealium iQ. The tag management system enables centralised management of tracking tags and helps to efficiently control digital data streams. Companies can use marketing tags flexibly and optimise existing tracking setups. As an agency for Tealium iQ, zweipunkt is also a reseller for the sale of Tealium licences in the DACH region.
Tag management needs analysis
As a Tealium iQ agency , we support companies in deciding on the right tag management system. We evaluate whether Tealium iQ is the right solution or whether alternative systems such as Google Tag Manager or Adobe Tag are better suited to the individual requirements. Our technical expertise includes the configuration of complex tracking setups and sound advice on selecting the best solution.
Operational responsibility
We help organisations manage and maintain their Tealium iQ environment to ensure consistent data capture across multiple digital platforms.
Tealium iQ Audit & Quality Assurance
Through detailed audits, we analyse existing Tealium iQ setups and check the data quality along the entire tracking infrastructure. With our systematic test procedure, our Tealium experts recognise sources of error and help to create a reliable long-term data basis. Our focus is on ensuring consistent tracking data and optimising performance for faster loading times.
Configuration of MarTech tools
We support companies in connecting and configuring MarTech tools within the Tealium environment. We ensure that data is passed on to relevant platforms such as Google Marketing Platform, Salesforce, Adobe, HubSpot or social media advertising networks in a legally compliant and error-free manner.
Tealium Server-Side Tracking
We advise companies on the implementation and use of Tealium iQ in the context of server-side tracking. We help to evaluate the technical requirements and develop suitable architectures to enable secure and efficient data collection. Server-side tracking can improve data quality, reduce data loss and increase control over the processing of sensitive information.
Efficient tag provisioning and integrations
Tealium iQ impresses with its powerful tag management infrastructure and numerous ready-made integrations. Companies benefit from a wide range of extensions that enable the flexible integration of marketing and analytics tags.
Flexibility and control over tracking data
With Tealium iQ, tracking tags can be implemented and managed independently of release cycles. This allows rapid adaptation to changing requirements in digital marketing. The platform also offers granular control options for data flows, giving companies more control over the processing and forwarding of their tracking data.
Data protection and data security
Tealium iQ offers comprehensive options in the area of data governance. The dual control principle means that changes in the tag management system can be approved in a targeted manner, creating an additional layer of security. Inheritable libraries ensure consistent data capture across all platforms and ensure that adjustments are controlled centrally. This reduces maintenance costs and improves data quality in the long term. In addition, Tealium iQ supports companies in complying with data protection guidelines such as the GDPR by enabling transparent and secure data management.
Performance optimisation through efficient tag management
Well-structured tag management not only improves data quality, but also the performance of digital platforms. Optimised tag control can reduce loading times and improve the user experience. Tealium iQ enables the prioritised processing of tracking scripts, which has a positive impact on the overall speed of websites and apps.
Configuration of MarTech Tools
We configure your MarTech tools on the server and client side. In this way, we ensure that your data is transmitted to the relevant providers (Facebook, Twitter, LinkedIn, Salesforce, GMP, DV360, Hubspot, Adobe, etc.) in a legally compliant and error-free manner.
Tealium iQ is a powerful tag management solution that helps companies to centrally manage their tracking tags and efficiently control marketing and analytics data. The platform offers extensive integrations, flexible customisation of data flows and enables granular control over tagging without having to intervene directly in the source code.
With inheritable libraries and a structured authorisation system, Tealium iQ ensures consistent data collection across different digital platforms. Thanks to support for server-side connections and extended data governance functions, the system helps to efficiently implement data protection requirements and ensure data quality in the long term.
With zweipunkt as a Tealium iQ agency, companies benefit from certified expertise, a close partnership with Tealium and comprehensive know-how in tag management. Our specialised consultants have extensive Tealium certifications and many years of experience - they help to efficiently manage data structures, optimise tracking processes and sustainably integrate Tealium iQ into existing system landscapes.
