These companies rely on our Contentsquare expertise
As Switzerland’s leading Contentsquare agency, zweipunkt offers comprehensive solutions for quantitative and qualitative user experience analytics. Contentsquare provides an exclusive set of analytics tools that enable digital teams to gain a detailed understanding of the user experience on websites or apps. The customer experience analytics platform collects comprehensive, anonymised information about visits at millisecond intervals. As Contentsquare’s long-standing and first partner in Switzerland, zweipunkt provides data-driven answers where previously only assumptions could be made.
Licensing & Consultancy
Choosing the right Contentsquare licence is crucial to success. zweipunkt advises companies in Switzerland on selection and implementation.
Setup & Implementation
Contentsquare is integrated via a tag management system. If required, additional custom variables can be set up to address specific requirements.
Analysis & Optimisation
From initial data collection to concrete recommendations for action: zweipunkt helps companies turn the insights they gain into actionable steps – with a focus on measurable improvements in the customer experience.
Process implementation with Contentsquare consultancy
We establish processes for data-driven optimisation — including in conjunction with other tools such as Google Analytics.
Training & Enablement
A tool only delivers its full potential when used to its best advantage. zweipunkt offers practical training courses that enable teams to use Contentsquare independently for data-driven optimisation.
Why do users leave a page early? Where are the technical barriers preventing conversions? Which content generates the highest engagement?
Contentsquare offers various analytics modules (Journey Analysis, Page Comparator, Zoning Analysis, Session Replays, Error and Speed Analysis). These tools provide a simple, comprehensive and detailed view of user behaviour on your site, enabling you to answer these questions based on data. The platform analyses user behaviour on a website or app and visualises where there is potential for optimisation. Businesses can see how users navigate the site, which elements encourage or hinder interaction, and where they drop off.
Journey Analysis: How do users navigate the site?
Are the envisaged user journeys actually observable in practice? What are the most common conversion paths? Where might the pain points lie? The Journey Analysis module enables precise tracking of customer journeys. Furthermore, the identified visitor flows can be extracted and saved as a segment or goal for detailed analysis using other modules.
Page Comparator: Compare contextual data between pages
Which pages contribute to achieving goals – and which do not? The Contentsquare Page Comparator provides a detailed analysis and comparison of individual page performance. When combined with segments (e.g. ‘Users who clicked on element XY’ or ‘Users who achieved sub-goal XY’), this module really comes into its own. This generates valuable insights that help to evaluate the effectiveness of pages and implement targeted optimisations.
Zoning Analysis: Analysing interaction with individual page elements
Contentsquare allows you to select and analyse individual elements or entire HTML zones on a page. This analysis goes beyond clicks and click-through rates to include a wide range of UX and e-commerce metrics, including conversion rate per click, click recurrence, attractiveness rate (% of clicks / zone in the field of view) and time before first click. Furthermore, selected zones can be saved as a segment or goal to explore them further within the overall context of user journeys.
Session Replay: Investigating issues in depth
Whilst journey analysis, page comparison and zoning help to identify problem areas, session replays enable an in-depth, qualitative analysis of individual sessions. The replays can be analysed by specific pages or user characteristics. This feature provides valuable insights into user behaviour and supports the optimisation of website performance. All information is recorded anonymously, ensuring that all data protection and compliance requirements are met.
Data is only valuable if it is collected correctly, structured effectively and interpreted meaningfully. A lack of context or inadequate analysis can quickly lead to false conclusions and missed opportunities for optimisation.
As an experienced Contentsquare agency in Switzerland, zweipunkt ensures that companies make the most of the platform – from precise implementation and targeted analysis to data-driven optimisation. With in-depth insights, digital experiences can be improved, conversions increased and sustainable, data-driven decisions made.
