These companies rely on our Contentsquare expertise
As the leading Contentsquare agency in Switzerland, zweipunkt offers comprehensive solutions for quantitative and qualitative user experience analytics. Contentsquare provides an exclusive set of analytics tools that enable digital teams to understand the user experience on websites or apps in detail. The customer experience analytics platform collects comprehensive and anonymised information about visits every millisecond. As Switzerland's first long-standing Contentsquare partner , zweipunkt provides data-based answers where previously only assumptions could be made.
Licensing & consulting
Choosing the right Contentsquare licence is crucial for success. zweipunkt advises companies in Switzerland on selection and implementation.
Setup & Implementation
Contentsquare is integrated via a tag management system. Additional custom variables can be set up on request to answer specific questions.
Analysis & optimisation
From initial data collection to concrete recommendations for action: zweipunkt supports companies in translating the insights gained into actionable measures - with a focus on measurable improvements in the customer experience.
Process establishment with Contentsquare consulting
We establish processes for data-driven optimisation - also in conjunction with other tools such as Google Analytics.
Training & Enablement
A tool only unfolds its full potential when it is used optimally. zweipunkt offers practical training courses that enable teams to use Contentsquare independently for data-driven optimisation.
Why do users leave a page early? Where are there technical hurdles that prevent conversions? Which content achieves the highest interaction?
Contentsquare has various analysis modules (Journey Analysis, Page Comparator, Zoning Analysis, Session Replays, Error and Speed Analysis). These tools make user behaviour on your site visible in a simple, comprehensive and detailed way and enable you to answer these questions based on data. The platform analyses user behaviour on a website or app and visualises where there is potential for optimisation. Companies can recognise how users move, which elements promote or slow down interaction and where they drop out.
Journey analysis: How do users move around the site?
Are the intended user journeys actually recognisable in practice? What are the most common conversion paths? Where are the potential pain points? The Journey Analysis module enables precise tracking of customer journeys. In addition, the identified visitor flows can be extracted and saved as a segment or goal in order to analyse them in detail with other modules.
Page Comparator: Compare context-related data between pages
Which pages contribute to the target achievement - and which do not? The Contentsquare Page Comparator provides a detailed analysis and comparison of the performance of individual pages. In combination with segments (e.g. "Users who clicked on element XY" or "Users who achieved sub-target XY"), this module unfolds its full potential. This provides valuable insights that help to evaluate the effectiveness of pages and make targeted optimisations.
Zoning analysis: Analyse interaction with individual page elements
Contentsquare allows you to select and analyse individual elements or entire HTML zones on a page. This analysis goes beyond clicks and click rates and includes a variety of UX and e-commerce metrics, including conversion rate per click, click recurrence, attractiveness rate (% clicks / zone in field of view) and time before first click. Selected zones can also be saved as a segment or goal in order to explore them further in the overall context of the user journeys.
Session Replay: Analyse problems qualitatively
While journey analysis, page comparison and zoning help to identify problem areas, session replays enable an in-depth, qualitative analysis of individual sessions. The replays can be segmented and analysed according to specific pages or user characteristics. This function provides valuable insights into user behaviour and supports the optimisation of website performance. All information is recorded anonymously so that all data protection and compliance requirements are met.
Data is only valuable if it is collected, structured and interpreted correctly. A lack of contextualisation or inadequate analyses quickly lead to incorrect conclusions and missed opportunities for optimisation.
As an experienced Contentsquare agency in Switzerland, zweipunkt ensures that companies make the best possible use of the platform - from precise implementation and targeted analysis to data-based optimisation. With well-founded insights, digital experiences can be improved, conversions increased and sustainable, data-driven decisions made.
