December 15, 2021

Work Smart, Not Hard: From raw data to finished presentation - fully automated!

Automation takes work off our hands and makes our lives easier. We developed an automated process for a customer that creates many meaningful analyses from raw data "at the touch of a button".

September 14, 2021

Post-cookie era 🍪 - Strategies for success

Increasing data protection regulations must be harmonised with increased customer demands in the future. Without third-party cookies, new strategies are required. Are you ready for a world without cookies?

August 02, 2021

Data Layer: Why the effort is worth it

A data layer brings great advantages despite the initial additional effort, especially with regard to customised tracking. Here you can find out why the benefits of a data layer far outweigh the small additional outlay.

July 29, 2021

Good news - zweipunkt is a new Select Service Partner of Tableau

Thanks to many years of cooperation, great expertise and a high standard of quality, we are now part of Tableau's exclusive Select Service Partner network! Find out more about our offer.

July 05, 2021

Digital Analytics Traineeship at zweipunkt

zweipunkt runs six-month trainee programmes at regular intervals. Raffa and Chris - now both Junior Analysts at zweipunkt - talk about their experiences.

June 17, 2021

Data protection and digital analysis

New data protection laws strengthen the protection of privacy and restrict the processing of personal data. However, there are also solutions that make data protection and data processing compatible.

May 10, 2021

Automated quality assurance for complex analytics environments

Good data quality is essential in order to be able to derive decisions from the analyses. We will introduce you to some tools that can be used to automate quality assurance as far as possible.

May 03, 2021

Create Google Search Console account

The Google Search Console is a free and versatile analysis tool for search engine optimisation. Here you can find out how to get access to the Google Search Console for your website.

April 28, 2021

Set up a business email address for Google

To access shared content in Google Workspace, you need a Gmail address or an email address linked to a Google account. We show you how to link your business address to a Google account.

April 01, 2021

What are UTM parameters and what are they used for?

UTM parameters are used to analyse the success of online campaigns and help to assign visitors to the right channels in Google Analytics. We show you what you need to bear in mind.