Our services at a glance

We ensure transparency and robust structures:

  • Technical Analytics Audit: Systematic review of your implementation (e.g. GA4, Adobe Analytics) for errors.

  • Privacy & Consent Check: Technical validation of CMP integration and checking for unintended PII transmission.

  • Data Quality Assurance: Identification of tracking gaps, duplicates and incorrect attributes.

  • Data governance frameworks: Establishment of naming conventions, access concepts (IAM) and standards.

  • Documentation: Creation of solution designs and data layer specifications.

  • Migration audits: Quality assurance before and after system changes.

When is an external audit worthwhile?

Typical scenarios for our audits are:

  • Discrepancies in data: Stakeholders question the reports because the figures do not match the CRM or backend.

  • Compliance requirements: Technical measures must be taken to ensure that tracking tags are only triggered after consent has been given.

  • Historical complexity: The setup has grown over the years, becoming confusing and difficult to maintain.

  • Due diligence: You are taking over an existing setup and need a clear inventory of the "technical legacy issues".

How we proceed

Our approach is analytical and solution-oriented. We don't just document errors, we also show ways to fix them.

Inventory
We analyse the data streams directly in the tools. Typical findings here include discrepancies due to double firing of tags, incorrect JavaScript codes, incorrectly configured filters or consent issues.

Technical validation We use
specialised debugging tools to simulate user journeys and test various scenarios (e.g. behaviour when consent is refused). We systematically check whether events, triggers and variables are configured correctly. If there are fundamental errors in the setup, we support you in the area of [tracking & MarTech implementation].

Guidelines & governance
We check your governance structures: Who has which access rights? Are naming conventions being adhered to? We support you in defining rules that ensure data quality in the long term.

What do you end up with?

Our output is not an unstructured data dump, but clear instructions for action:

  • Audit Report: An overview of all points audited with status assessment.

  • Prioritised action plan: A list of specific steps for troubleshooting.

  • Risk assessment: Transparency regarding technical debt and compliance risks.

Frequently asked questions (FAQ)

Do you also fix the errors found? We would be pleased to do so. The audit is the first step (diagnosis). We can then take care of the fixes or create precise tickets for your developers.

Is the audit a legal consultation? No. We check the technical implementation of your data protection requirements (e.g. technical validation of nDSG/GDPR). The legal assessment is the responsibility of your legal department.

How often should an audit be carried out? We recommend a "health check" once a year or before major changes (relaunch).