An overview of our services

So you can be sure that you’re measuring what really matters:

  • Measurement Strategy: Development of tagging concepts and measurement plans tailored to your KPIs.

  • Setup & Migration: Clean implementation of GTM, GA4, Adobe Analytics and Tealium.

  • Server-Side Tracking: Setup of server-side GTM, Tealium EventStream and Conversion APIs (CAPI) for more robust data quality.

  • Consent Management: Integration of CMPs such as Usercentrics and conducting consent tests (opt-in / opt-out)

  • E-commerce tracking: Precise tracking of transactions and enhanced conversions.

  • Conversion tracking: Precise tracking of other key conversions.

  • Quality Assurance: Technical debugging and validation of existing setups.

When is it worth seeking external support?

We are often called in when internal complexity outstrips available resources or confidence in the data begins to wane:

  • Doubts about data quality: The figures in the analytics tool differ significantly from the marketing, CRM or raw data.

  • Relaunch or migration: A new website is on the horizon, and the configuration that has evolved over time needs to be cleanly reset.

  • Compliance uncertainty: The introduction of a CMP (Consent Management Platform) has led to data gaps, or the consent logic has been implemented incorrectly.

  • Missing events: You need GA4 support because important interactions (forms, e-commerce) are not being tracked or are being tracked incorrectly.

The foundation for Business Intelligence & AI

Every business must aim to have a clean data foundation. The equation is simple: without accurate tracking, there is no clean data foundation – and therefore neither sound decision-making nor sustainable automation.

Machine learning and AI can only be fully effective if a) data is available and b) it is accurate. We ensure your data is ready:
 

The Foundation (Data Layer & Tag Management)
Robust tracking starts in the code. We define clear data layer specifications as the interface between the website and marketing tools. Whether it’s a complex GTM container, Tealium or Adobe Launch: we structure the implementation so that it remains maintainable and scalable.

Server-side tracking (Server-Side)
Where appropriate, we extend the architecture with server-side tagging. This helps reduce signal loss caused by ad blockers, gives you better control over data flow to third-party providers, and can alleviate the load on the website’s client-side performance.

Enablement (knowledge transfer)
Technology is only as good as the people who use it. We don’t leave you with a ‘black box’; instead, we bring your team up to speed so that you understand how it works and can use it confidently in your day-to-day work.

How does a project work?

We follow a structured process to ensure maximum transparency:

  • Discovery: Defining objectives and KPIs, and assessing the current technical status.

  • Concept (Measurement Plan): Definition of events, parameters and triggers.

  • Implementation: Setup in Tag Manager and briefing the IT team on the data layer.

  • Quality Assurance (QA): Technical debugging and validation of data.

  • Handover & Support: Documentation, handover and, if required, ongoing monitoring.

Frequently Asked Questions (FAQ)

What do the costs depend on? On the scale of the events and the complexity of the website (domains, shop systems). A new implementation is more complex than extending an existing container. We clarify the scope of work transparently before we start.

Do we need developer resources? Yes, almost always. Precise tracking requires a clean data layer in the code. We provide the tickets and specifications; implementation is usually carried out by your IT or web agency.

How do you technically implement tracking under the nDSG/GDPR? We implement the consent logic so that tags only fire after consent has been given. We consult on technical feasibility; the legal assessment remains with your data protection officer.

Do you also offer a tracking health check? Absolutely. Often, a neutral expert’s perspective is the best way to start identifying vulnerabilities and finding quick wins. Find out more under Analytics Audits & Data Governance.