Team Extension – Analytics as a Service

1. Resource shortage: Do you have vacancies or extended absences? We fill the gap immediately and pragmatically.

2. Specialised expertise: Is your team proficient in reporting but needs occasional help with complex engineering (e.g. server-side tracking, cloud setup)?

3. Operational relief: Is your team drowning in day-to-day business? We take care of ticket processing and maintenance so that you can focus on strategy.

4. Complex migrations: Projects such as switching from Google Analytics to Adobe Analytics or introducing a CDP tie up enormous resources. We provide the necessary expertise for the transition phase.

• Seamless integration – We work where you are. Whether Jira, Slack or Teams: our experts integrate themselves into your workflows. On request, we can work completely "white label" as part of your department.

• The "agency behind you" – You book one person, but benefit from the knowledge of all zweipunkt experts. For complex questions, your consultant has direct access to our internal engineers and data scientists at any time.

• Enablement instead of dependency – We document everything clearly and proactively transfer knowledge to your team. Our goal: to ensure that your business continues to run smoothly even after our mandate ends.

• In-house teams and organisations – For companies that want to build up analytics expertise flexibly or temporarily strengthen their existing capabilities. Whether as a stopgap, for special topics or to ease the operational burden, the service adapts to your existing structures.

• Web agencies – For digital agencies that want to provide their clients with clean measurement concepts and reliable data without building their own analytics team. We operate in the background (white label) and ensure that the technical foundations are right.

• Advertising and performance agencies – For media agencies that want to optimise campaigns based on data. We are not competitors, but rather complement each other: strategy and creation remain with you – we ensure that conversions, events and attribution are recorded correctly from a technical perspective.

How quickly are your consultants available? We can usually provide support within a few days. As we are not a recruitment agency but have access to our own permanent team, there are no lengthy recruitment processes.

Do you work on-site or remotely? We tailor our services to your needs. Our experts are happy to work at your office (anywhere in Switzerland), remotely from their home office, or from our agency office in Basel. A hybrid model has often proven to be the most efficient.

What tools do you use? We have a broad technological base. Our core stack includes Google Marketing Platform (GA4, GTM, BigQuery), Adobe Analytics, Tealium and common visualisation tools (Looker Studio, Tableau, PowerBI).

Is there a minimum contract term? We are flexible. From short assignments for specific migrations or "stand-in assignments" (a few days) to long-term mandates (several months/years), anything is possible.