Our services at a glance

We make user behaviour visible:

  • Behavioural analytics: Analysis of behaviour using user journey analyses, heat maps and session recordings (e.g. with specialised tools such as Contentsquare or classic web analytics tools such as GA or Adobe).

  • Conversion rate optimisation (CRO): Development of data-based hypotheses and measures to increase conversion rates.

  • A/B testing: Design, implementation and evaluation of experiments to statistically validate changes.

  • Funnel analysis: Detailed investigation of the reasons for abandonment in checkout processes or forms.

When is a UX analysis worthwhile?

The need often arises when, despite good traffic, the results (conversions) fall short of expectations. Typical scenarios are:

  • High bounce rates: Users land on the page but leave without interacting with it.

  • Shopping cart abandonment: Customers add products to their shopping cart but do not complete the purchase process.

  • Subjective decisions: Design discussions are conducted internally based on personal taste rather than user data.

  • Uncertainty after relaunch: The new website looks modern but performs worse than the previous version.

Our approach: evidence rather than opinion

We replace assumptions with facts.

Data & behaviour
We combine quantitative data (from tracking and MarTech) with qualitative insights. We look for the reason behind the abandonment, not just the symptom.

Technology
We implement experience analytics tools in such a way that they deliver valid data without negatively impacting website performance.

Testing culture
We support your team in formulating hypotheses (hypothesis backlog) and testing them – where appropriate – before committing development resources.

What do you end up with?

We provide a clear basis for decision-making:

  • Audit Report: A prioritised list of identified usability issues and specific suggestions for solutions.

  • Validated test results: Data on which variant worked better.

  • Customer journey insights: A deeper understanding of how your customers really behave.

  • Optimisation roadmap: A plan for the continuous improvement of your digital channels.

Frequently asked questions (FAQ)

Do we need huge traffic for A/B testing? For significant A/B testing, yes. With less traffic, we use user tests or sequential measurements for evidence-based improvements.

Are you a design agency? No. We provide UX and conversion insights and discuss implications with your designers or agency.