January 20, 2023
The Integrated Data Platform from Adverity
Adverity combines functionality with simple, intuitive operation. This makes it possible to effectively design and implement customised, cross-platform campaign reporting.
December 09, 2022
Server-side tracking as a real alternative? The advantages and disadvantages of server-side tracking
Ad blockers, cookie settings and specialised software make it more difficult for browsers to track user data. Server-side tracking can be used as an alternative in order to still obtain data.
October 03, 2022
Tableau vs Looker: A comparison of two visualisation tools
Tableau or Looker: Which provider is best suited for my purposes? That depends on the respective customer and use case requirements.
September 14, 2022
Data Clean Room - A clean room for your data?
Efforts to rein in excessive online marketing are forcing Internet service providers to rethink their strategies. One possible solution? The exchange of data via data clean rooms.
August 08, 2022
Traineeship experience report II
zweipunkt employee Helen successfully completed our Data Analysis & Visualisation Traineeship in spring 2022 and is now a Junior Digital Data Analyst in our Analytics team.
July 04, 2022
Client reporting - reporting and monitoring as part of the client-supplier relationship
Customer reporting is a central concern in many companies. This is possible with comparatively little effort. The options range from simple dashboards to detailed, multidimensional reports.
May 09, 2022
Tealium vs. Google Tag Manager (GTM): Which tag management system is right for me?
Tag management systems are helpful tools for simplifying the integration of marketing tags on websites. Tealium and Google Tag Manager are among the most popular tag management systems.
February 17, 2022
Online and offline: The best of two data worlds
Many customers gather information online before making a purchase, concluding a contract or selecting a service provider. You can only get a complete picture of the customer journey if you link online and offline data.
January 31, 2022
Machine learning in digital analysis
What is machine learning and how can it be used in digital analysis? Marco Roccioletti gets to the bottom of these questions and debunks some of the myths surrounding machine learning.
January 12, 2022
How to control Analytics traffic with the help of fallbacks in Google Tag Manager
The GTM provides useful functions that can be used to solve complex tasks. For example, the measured traffic can be assigned to different Google Analytics (GA) properties thanks to fallback mechanisms.
