October 31, 2024

Consent Management Platform (CMP) and Google Consent Mode - A guide for companies

The handling of user data, especially personal information, is subject to strict data protection guidelines. A Consent Management Platform (CMP) allows companies to act in a legally compliant and transparent manner by giving users control over their data. As an agency, we at zweipunkt AG are an official partner of Usercentrics, one of the leading Consent Management Platforms.

April 11, 2024

Strengthening customer loyalty with RFM analysis: practical tips for companies

The challenge of retaining customers in the long term is crucial to a company's success. In today's highly competitive economic landscape, companies must continuously work on their relationships with their customers in order to retain them in the long term. This is where the RFM analysis comes in, which we explain in the following section.

January 12, 2024

Google Consent Mode v2

Google has updated the Consent Mode. This change affects website operators who direct their services to users in the European Economic Area. You can find more details on our blog.