January 22, 2025

Facebook Conversion API - Optimise the Facebook Ads setup with server side tracking

Data protection regulations and technical restrictions are making precise tracking in online marketing increasingly challenging. The Facebook Conversion API (CAPI) offers a solution here: server-side tracking minimises data loss, improves the quality of analyses and increases the performance of campaigns - effectively and in compliance with data protection regulations.

January 13, 2025

It's all in the mix: How to optimise the user experience based on data with Contentsquare and Google Analytics

A convincing user experience (UX) is the key to success in the digital world. If the UX is right, you will benefit from more satisfied users and an increase in sales, leads and subscriptions. But how can you really understand and improve the UX? Use Contentsquare and Google Analytics (GA4) effectively.